Making a local brokerage the obvious choice on every search

The brief

Harbor’s agents knew the waterfront neighborhoods better than anyone, and online you’d never have guessed. National portals owned every search, the brokerage website was a template with a logo swapped in, and the only marketing was yard signs.

What we did

• Content with a point of view. A video series, one neighborhood per episode, shot with the agents who actually live there. Short cuts for social, long cuts for YouTube and the website.
• Local search. Neighborhood guide pages built from the video content, consistent listings across every directory, and a review program that made asking easy for agents.
• Website. A fast listings-first site where every property page links to its neighborhood guide and its episode, so the brokerage’s local knowledge is visible from the first click.

The outcome

Local search visibility more than quadrupled in a year, the video series passed a million views, and organic seller leads tripled. The agents now get recognized at open houses by people who found them on YouTube.