About the studio
Lucid, adjective: clear, bright, easy to understand.
We named the studio after the thing we want every brand, website and campaign we touch to be. Most businesses are better than their marketing suggests. Our whole job is closing that gap.
A design studio that reads the analytics. A marketing team that cares what it looks like.
Lucidly Studios was started by people who kept seeing the same thing from both sides of the table: beautiful websites that didn't convert, and campaigns that converted into sites that embarrassed the brand. Design and marketing were sold as separate things by separate people, and the client paid for the gap between them.
So we built one studio that does both, to one standard. Every brand we create is designed to be marketed. Every site we build is engineered to convert. Every campaign we run is measured against the business, not the dashboard.
We're small by choice, so the people you meet in the first call are the people who do the work.
Principles
Four things we won't compromise on.
Clarity beats cleverness
If a visitor has to work out what you do, the design has failed, however beautiful it is. We make the complicated feel obvious.
Every project has a number
Before we design anything we agree on the metric it should move. Then we measure it, report it and own it.
Fast is a feature
Speed is the first thing a visitor feels. Our sites ship with performance budgets met, on real phones, before launch.
No black boxes
You see the work as it happens, you own every file and account, and the monthly report is one page you can actually read.
By the numbers
Receipts, not adjectives.
- 40+ brands, sites and campaigns launched
- 3.2x average return on ad spend across growth clients
- 98 median mobile performance score at launch
- 9 industries, from healthcare to hospitality
Tools we work in
Sound like the right fit?
Tell us what you're trying to change. We'll tell you honestly whether we can help.