Insights & research

What the data says, without the jargon.

Short, sourced and useful. Research notes and interactive tools on the decisions that actually move digital marketing results.

Strategy

Where AI actually helps a small business, and where it doesn't yet

A practical map of the AI tools worth building for a small or mid-sized business today: what pays back quickly, what needs guardrails, and the questions to ask before anyone sells you one.

Oct 12, 2026·7 min read
Tools

The landing page scorecard: 12 checks we run before anything goes live

An interactive checklist. Score your own landing page against the twelve things that most often decide whether a visitor converts or leaves.

Oct 1, 2026·4 min read
Performance

Milliseconds make millions: what page speed does to revenue

A tenth of a second sounds like nothing. Across retail, travel and luxury sites it moved conversions by 8–10%. Here is what the research found and what to do about it.

Sep 14, 2026·6 min read
Performance

Core Web Vitals, explained for people who sign the invoices

Google grades every page on three numbers. Here's what each one means in plain language, where the pass marks are, and a quick checker for your own site.

Aug 2, 2026·7 min read
Strategy

The 70/20/10 framework for a marketing budget that actually grows

A simple allocation rule for deciding how much to spend on what works, what might work, and what you haven't tried yet. Includes an interactive calculator.

Jul 11, 2026·5 min read
Research

Brand or performance? The research says you need both, in a specific ratio

Binet and Field's analysis of hundreds of campaigns found that long-term brand building and short-term activation work differently, and that the best results come from running both. Here's the model.

Jun 5, 2026·6 min read
Research

Mobile isn't a channel any more. It's the default.

Mobile devices have driven the majority of web traffic for most of the past decade. Why so many sites are still designed on a 27-inch monitor, and what 'mobile-first' should actually mean.

May 20, 2026·5 min read

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